Merry Christmas & a very Happy New Year to all!

There are LOTS of  websites on the web that are making good money, more often than not websites are not performing as well as they could/should.  They aren’t living up to their potential.  If these websites were employees, we’d probably fire them.

So, what do you do when your website isn’t living up to its potential? Give up?  That is one option.  But a better option is to sit back and do an honest assessment of your website.

So what are some of the things you should look at

Here are some key things to look at if you feel your website isn’t being all that it can be.

Start by analyzing your web stats.

• Figure out how long people are staying on your website.
• See which pages they are leaving from most often.
• Look at the keywords they are using to find the website – if they aren’t coming in on targeted keywords that it isn’t that surprising that they aren’t converting.

Identify a few actions you want people to take on your website (place an order, sign for your newsletter etc) and go to your website yourself and go through the steps it takes for people to complete those actions.

• Was it easy?
• How many clicks did it take?
• Did the text compel and guide you along?

It’s sometimes hard to determine this for yourself since you are so familiar with your website, so ask a few friends or colleagues to go through the exercise and give you honest feedback.

Your most important info should not be more than a click or two from the homepage.

But don’t forget, people could be entering from pages other than your homepage – so if your special offers and newsletter sign up aren’t on every page, people may miss them.

You may want to find a way to list your special offers (or at least a banner mentioning that you have special offers) as well as your opt-in on every page of your website.  Not everyone wants to do this and sometimes it’s an intentional strategic decision not to (maybe you want to keep the pages simpler and not have anything to detract from the particular call to action on that page) – and that’s OK.  As long as you understand and knowingly decide that.

What can you do to get people to come back to your website?

Create a plan for content addition – keeping your website current with fresh content is good for the engines and your website visitors.  People need to see your website as a resource so they have a reason to keep coming back.  Give them interesting, important, funny, newsworthy info and you’ll see your repeat visitors start to increase.  The more times someone visits your website, the more likely they are to buy. Test your website properly and there should not be any broken link.

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Very happy and great new year 2011

Wish you and family a very happy and great new year. May god bless with all fortunes… It has been an eventful year and as we step onto a new decade, I wish all of you and your family a very happy and prosperous New Year! May this year brings all the joy, happiness in your life; fulfill all your everlasting dreams and wishes. May God give all his blessings in your personal and professional life….

Lets start the new journey with hope, trust and belief  and I hope all your dreams come true in this year 2011

Very Happy and Great New Year 2011

God Bless You All!

With Regards and Happy New Year Wishes,

E2webServices.com

sales@e2webservices.com

+91-8826640183

Our success is solely attributable to our hard work and dedication and our determination to provide the best service to our valued clients.