What is SEO and its importance?
- Understanding search engine user behavior
- How search engines work
- How search engines rank sites
- Difference between a Google Index and Cache
- Key characteristics of Google, Yahoo and MSN
- The basic structure of a web page
On-page Optimization
- Initial Site Analysis
- Competition Analysis
- Keyword Research
- Keyword Density Analysis and Placement
- Title & Meta Tags creation
- Site Structure Analysis
- URL renaming/re-writing
- Url Building and tracking
- Link Navigation
- Internal Linking
- Content Development Check
- Brief Keyword Competition Review
- Basic
- H1, H2, H3 Tags and other html tags for SEO
- Anchor Text
- Existing Web Content Optimization
- HTML Validation
- Creation of XML Sitemap
- Creation of Yahoo! Sitemap
- Creation of .htaccess file
- Google Canonical Optimization
- Image Optimization
- Robots.txt creation and implementation
Off Page Optimization
- Directory Submission
- Article submission
- Press Release Submission
- Blog creation, weekly Postings and blog promotion
- Content editing
- Link Exchange
- Press release news syndication
- Local and regional search engine indexing
- Link Waiting
- Social Bookmarking
- Blog Commenting
How Google Analytics Works
Adding Tracking Code to the Website
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The Basic Code
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Subdomain Tracking
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Multiple Domain Tracking
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Setting Up Ecommerce
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Event Tracking
Goals and Funnels
Filters
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Exclude Filters
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Include Filters
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Search and Replace
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Advanced Filters
Advanced Tracking Methods
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Custom Tracking Parameters
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Custom Segmentation (using new multiple custom variables)
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Changing Session Timeouts
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Nontraditional Ecommerce
Further Customizations
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Advanced Filters
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Javascript Workarounds
Additional Tools
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Google Website Optimizer
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FeedBurner
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Google Webmaster Tools
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