Why Does My Business Listing Not Appear on Google Maps?

What are the ways of finding out about a product or service? The answer is simple: you would turn to Google. Having your business on Google is not a big task, but the difficulty appears when your Google Business listing is not showing. How would your potential customers know about you and your services? You may have the best products, but to stand out from your competitors, your business needs to appear on Google Maps.

Today, we are going to explain the common reasons for missing business from Google Maps along with the factors that would help you in fixing the issues related to Google My Business. We hope with the actionable steps, your business will be able to attract customers and increase sales too.

What Is Google Maps Listing?

To understand the issue better, we first need to know the meaning of Google Maps listing. In simple words, it is one of the most powerful tools that help customers find out about a product or service in their area. When you search for a service in your area, Google shows the relevant list of businesses in your area. Google will also show the distance of the service provider from your area. But all this is only possible for a business when they have optimized Google My Business (GMB) listing.

Common Causes Of A Missing Business Listing

Now that you have understood the meaning of Google Maps listing, to resolve the issue, you should first see the potential reasons for your missing Google Business profile:

1. Unverified Business Profile

Among the most common explanations why a Google My Business listing is not viewable is because your business is not verified. Verification is a major factor because it is proof that you are the owner of your business and that all the information provided about your business is accurate.

2. Incomplete Information

In case your GMB listing does not have all the necessary details, such as the name of the business, complete address, operating time, and phone number, there is a high possibility that your business will not show on Google listing. Without clear information, google cannot understand your business and hence your listing does not appear on Google.

3. Incorrect Business Category

You may have filled in all the necessary details, but your business still does not show on Google, the major reason for this could be you haven’t chosen the right category for your business.

4. Issues With Location Proximity

Google prioritizes businesses depending on their proximity to the customer’s location. If you have a business that has many competitors or your business is far from the location of people searching for you, your business may not appear on Google Listing.

5. Lack of Engagement

Engagement is another factor that affects Google My Business listing. If you are not active, such as not posting updates, not responding to reviews, and do not have recent images, Google may not prioritize your business in the listing.

These are some of the reasons that are affecting your Google listing. Other than these, some common reasons could be negative reviews or inconsistency in your necessary information across different platforms.

Ways to Improve the Online Presence of Your Google Business Listing

Now that you have understood the obstacles of GMB listing, it’s time to resolve them. Here are some simple actions that you need to take to increase your business visibility:

1. Verification Of Your Listing

The first step toward improved visibility is verifying your business on Google. Make sure you are following all the provided guidelines by Google, this will ensure a successful verification of your business.

2. Complete Your Business Profile

If a customer is searching for you, it’s important to give them all the necessary details of your business. Make sure you have filled all the important sections. Include the relevant details, such as –

a) Name of your business
b) Phone Number 
c) Accurate and complete address
d) Website URL 
e) Opening and Closing hours
f) Description of your services 

3. Choose Relevant Categories

Make sure you are selecting the right category that shows what your business does. Choose a secondary category if applicable. This gives a clear idea to Google what you do and in which category your business should be shown.

4. Optimize Your Service Area

Do not forget to define the areas where you are providing the services. In your GMB setting, optimizing the service area will increase visibility and help potential customers to know about you.

5. Keep Up With The Engagement

Make sure you are connected with your customers by posting regularly. It will also help in showing your business on Google Maps listings. You can post updates on your business, promotions, and events through Google Posts.

We are sure that by following these effortless steps, you can surely increase the visibility of your business. Some additional steps that you can take are encouraging customers to post positive reviews, monitoring the changes made in your listing, and checking the information consistency across all platforms wherever your business is listed.

Need Help with Google My Business? Let E2Web Services Guide You!

Following the above will surely help you in your Google Business listing, but if you still find it hard, do not hesitate to seek professional help. E2Web will assist you in all aspects of the process. Our professionals excel in a variety of areas, including –

a) Listing your business online
b) Inclusion of all necessary information
c) Optimization of the business profile
d) Addition/removal of information

We make sure that you have all the control over your online visibility. With us, you can sit peacefully and relax as your business grows.

Conclusion

We hope that our straightforward methods will help not only in assessing the issues but also resolve them seamlessly. By following the provided solution, we ensure that your customers will be able to find you easily and use your services. Moreover, E2webservices is always here to help you shine. To learn more about our services, visit our SEO services section or get in touch with us at sales@e2webservices.com or talk to us at +91-9990863737.