7 Ways to Generate Leads for Interior Design Business
Want to generate more leads for your interior design business, but don’t know how? Having an efficient strategy to generate leads is the biggest challenge for most interior designers. Just like any other business, in interior designing, lead generation is the first step and key to success in maximizing sales.
In recent years, the interior design industry has grown by over 3.7% annually, which is anticipated to continue in the future. With all this elevation, it’s no wonder that this industry and interior design marketing are evolving vigorously. You must have the best strategies to generate more leads and accelerate your brand.
Top 7 Ways to Generate Leads for Interior Design Businesses.
1. Generate More Leads with SEO
Almost 95% of internet users search online for their queries and requirements, so having an SEO can easily drive a good number of new leads every month.
Having strategic SEO for an interior design business can be daunting and requires proper planning and implementation. As a designer, you might not have enough time to find clients for your business, hence having a local SEO is critical to ensure that clients find you first.
Search engine optimization (SEO) can help prospective customers in finding your business online. Then, when they visit your website, you can convert them into leads with useful insights and content.
Keyword research is the key factor in SEO and is the basis of everything you do in SEO. Long tail keywords with high searches & low competition are always preferable to get more traffic to your website. Google keyword planner, Moz, Ubersuggest, Ahrefs Keyword Explorer, etc are some of the tools that you can use for keyword research.
Embed target keywords to the core places on a website and web page will increase the chances of your business ranking top in SERPs (Search Engine Result Pages) amongst your competitors. Always consider placing your keywords in the following places.
- Meta description
- Meta title
- Page title
- Headings and subheading
- Body copy
- Internal links
Furthermore, local SEO is another strategy that interior designers frequently implement. It also helps to rank in Google for locational element searches such as “interior designers near me”, and “interior designers service in Delhi”.
Remember, SEO is a long-term process and will take 3-6 months to show results. So keep patience and try to generate more leads with effective SEO.
2. Build a Community on Social Media
In this digital environment, Social Media is one of the most effective ways to increase brand recognition and awareness. By leveraging the benefits of different Social media platforms like Facebook, Instagram, Twitter, Pinterest, etc, you can generate leads for your interior design business.
Post regular updates on Social Media to build a strong community and establish your brand identity among competitors to get prospective clients.
Regular posting with a variety of engaging content will help to build your brand value. Post helpful tips, share your content, and share other content with your community to generate more leads.
You can use various strategies to generate leads through social media, such as:
a) Incorporate links to websites in your profile and posts where users can convert into leads.
b) Organizing social media contests in which users provide their contact information in order to participate.
c) Using social media ads for the targeted audience.
3. Set up a WordPress Website (with a Blog)
However, WordPress may take a little more understanding of how to get started, but it’s a worthwhile investment. As one of the leading Website design and development companies, we wouldn’t recommend Wix, Squarespace, or any other website builders. They’ll entice you with beautiful designs, but your website will rarely look that good.
With a WordPress website, search engine optimization becomes quite easy which ranks your interior design business on Google faster. Furthermore, WordPress is easily manageable and you can update it by yourself (with quick learning) too without harassing your developers all the time to update your website.
The other major benefit of WordPress is that it has an inbuilt blog section, so you don’t have to install it or do any additional setup. You can post regular blogs on the website to target your potential customers with specific keywords, internal and external linking, etc. This is one of the major reasons why you should create your website on WordPress. It’s well worth your time and money.
Here are the essential things to add to your website.
- A clear design
- About page
- Contact page
- A portfolio page to demonstrate your work
- Popup plugin to generate leads to create a popup that asks your visitors for their email.
4. Get your Real Email
Does your interior design business have its own domain email id? Or do you still use Gmail and yahoo for your professional mail purpose? If yes, now is the time to upgrade your email system from yahoo or Gmail to a personal email domain, for example, email@example.com, xyz@designyour interior.com, or whatever your domain name is.
Having your domain email address increases the credibility and legitimacy of your brand among prospective customers. They put more attention towards your business.
5. Campaign with Email
In order to generate more leads, email campaigning can be one of the most important investments. Many business owners who indulge in interior design believe that it’s not worth it, but it can be a source of high-quality repetitive customers who already appreciate your work even before you work with them.
This is how to start an email marketing campaign to generate more leads.
- Set clear goals
- Write a powerful and intuitive headline
- Write engaging preview text
- Create a clear call to action
- Use creative images or try GIFs
6. Increase Brand Visibility with PPC (Pay Per Click) Ads
PPC or pay-per-click can be a powerful tool in generating more clients for your interior designing business. PPC or pay-per-click or cost-per-click ads appear on the SERPs (search engine result pages), Social Media platforms, and other websites. You have to pay for each click of your ad.
PPC ads should be processed with proper strategies with keeping your target audience in mind. You can run PPC ads based on users’ demographic characteristics, location, online activity, and others.
In PPC ad campaigns you have to bid on keywords that your prospective customers are looking for. For example, you can bid on the keyword “best interior designers.” If someone searches for that keyword, they might come across your ad. They can click the ad to go through the landing page of your website, where you can convert them into leads.
7. Create Profile in Online Directories
Online directories are another excellent source of leads for the interior design industry. Online directories are where people can get information about interior design service providers in their areas.
Some of these directories include:
- Angi: With Angi, you can connect with vetted professionals, read verified reviews, and get fair pricing for all of your home tasks and services.
- HomeAdvisor: Powered by Angi, HomeAdvisor provides the most convenient way to find and book top-rated local home services.
- Manta: Manta is a business directory that shows a huge rise in recent years. It offers marketing packages. As a result, you can promote your brand wherever you want.
- Yelp: Yelp uses reviews and recommendations to provide the best services.
- Bing Places: With Microsoft’s Bing search engine you can add your business in easy steps and generate more leads.
On these directories sites, visitors can view information about your interior design business, go through the business and contact you. You can generate more leads for your business through these sites by making an outstanding profile. Make your profile engaging with your business description including keywords, photos, etc.
Finally, It’s a Wrap
Although there are a lot of strategies you can implement to generate more leads for your interior design business, in this blog we have enlisted the top 7 of them. Working with all these strategies simultaneously seems like a daunting task. So, we suggest you start with one at a time to get the best results. Try these tactics for your business and you will experience extensive changes in your lead generation.
Are you tired of struggling to get your interior design company noticed online? Look no further than our expert SEO services!
So why wait? Contact us today to learn more about our SEO services and how we can help your business succeed online.
Shyam Kumar is an accomplished author with years of experience in crafting high-quality, engaging content that drives traffic and boosts rankings. He has a keen understanding of search engine algorithms and is skilled at creating content that not only ranks well but also resonates with readers. His dedication and expertise make him a valuable asset to any SEO team.