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Responsive Web Design is Important

If you’re running a business, having a website is essential. But have you considered how important responsive web design is for your business? Don’t worry if it sounds like a foreign concept — we’ll tell you all about it. 

Responsive web design is quickly becoming the industry standard and can be a major factor in the success of your website. According to Adobe, 59% of people prefer browsing ‘beautiful and well-designed sites to basic ones. 

That’s why you need a website that looks visually appealing on all devices, from desktop computers and laptops to smartphones and tablets

So. let’s break down what a ‘responsive web design’ actually is and why website owners need to care about it. 

Responsive Web Design: A Brief History

Prior web developers were required to create separate designs for different screen sizes and devices. Although the ability to create responsiveness using percentages in style sheets (CSS) had been around for some time, it wasn’t until the mid-2000s that developers began to develop a single website that could adapt to all devices.

The science of responsive design evolved due to concepts of fluid grids, flexible images, and media queries. In the early 2000s, websites were primarily created to be easily viewable and accessible on desktop monitors. Fast forward to today, and people are using mobile devices, tablets, and even TVs for internet access, so it has become essential for websites to be built with responsiveness at the forefront. 

Responsive design is a key factor for the user experience and a ‘must have’ for digital businesses. It offers a seamless experience across all platforms, providing a consistent look and feel regardless of the device being used. The current logic of responsive behavior is the fluidity of content within blocks, which are arranged one on top of the other depending on the device and the type of content. 

responsive design imageWhat is Responsive Web Design?

Quite simply, Responsive Web Design is the process of creating a website so that it appears excellent and works properly on any device. This implies that no matter the device your visitors use, they can effortlessly view and use your website.

To do this, web designers employ a blend of flexible grids, layouts, pictures, and wise use of CSS media queries. These techniques let the website alter, and respond, to the size of the screen it is being watched on. This confirms that a website looks great no matter the device it is being viewed on, from a large desktop monitor to a small smartphone.

In other words, responsive web design services ensures that websites are optimized for all users. It ensures a superior user experience. Today, there are dozens of different frameworks and plugins available to help you create responsive websites without having to code yourself. These include things like:

  • Pure CSS 
  • Skeleton 
  • Montage 
  • Material UI 
  • BootStrap 
  • Foundation 
  • Semantic UI 
  • Animate.css 
  • UIkit 

The Benefits of Responsive Web Design

In the ever-changing world of website design, it’s important to stay up-to-date on the latest trends and technologies. Responsive web design is one of the most important tools in modern web design and can offer a range of benefits. Some of them are:

1. Increased Mobile Traffic

Google has shifted toward a “mobile-first” approach when it comes to ranking websites. This means that more users are searching from mobile devices than ever before, and Google aims to provide valuable and accessible content to them. 

As such, Google favors websites that are optimized for mobile devices, which is why adopting a mobile responsive web design can be so beneficial. 

Half of smartphone users prefer using a business or brand’s mobile site when surfing or buying on their phones, rather than downloading an app, due to the lack of desire for an app (Google/Ipsos, 2019).

Plus, since the majority of online searches occur on mobile devices nowadays, having a well-designed mobile responsive site helps ensure that people can find your website quickly and easily. 

2. Improved SEO Rankings

Bounce rate is another important factor to consider when it comes to search rankings. This refers to how quickly users leave your website after visiting one page. If your website takes too long to load, users may leave without taking any action, which negatively affects your SEO. 

Besides, 73.1% of web designers think that a website’s lack of responsiveness is one of the main reasons why visitors go away. (GoodFirms, 2021)

Top reasons visitors leave website

Image Source: GoodFirms

Responsive web design ensures that no matter the device, your website loads quickly and provides an enjoyable user experience. Thus, content is not the only factor in user experience; web design also plays a role. It optimizes the user experience and can help improve SEO ranking. 

3. Reduced Development Costs

Making one responsive website takes less time than making a stand-alone mobile application and a standard desktop website, leading to reduced development costs. Even if the initial investment of a responsively designed website is more expensive, it will save money in the long run due to maintenance and configuration costs.

By using RWD, you are also able to avoid the cost of redirecting mobile users to a separate site designed specifically for them. With a responsive design, all users will see the same website, regardless of the device they are using. This eliminates the need for separate versions of the website for different devices, which can quickly add up in terms of development costs.

4. Enhanced User Experience

When all elements of a page are organized clearly and logically, users can find what they need more quickly, leading to a better overall experience. It also helps eliminate pinching and zooming, which can be especially difficult for mobile users. By creating a responsive website and using techniques such as masonry and grid layouts, users can interact with your content more easily and engage with your brand.

It is also important to consider the user flow when designing a website. By understanding the user’s journey through the website, designers can create a more intuitive experience. This includes considering how users will move from one page to the next, which links are prominent, and where important information is located. Using a logical user flow makes it easier for users to find what they need and reduces the risk of them feeling lost or frustrated.

5. Reduced Maintenance Costs

One of the biggest benefits of using a responsive website design is the reduction in ongoing maintenance costs. Because the website is designed to look good and work properly on multiple devices, the website needs to be updated less often. 

This is because changes to the website are made in one place, and then applied across all device types, rather than having to be done separately for each device type. As a result, you’ll need fewer updates over time, which can save you money. 

Check also: Local SEO Tips to Improve Your Real Estate Websites

Additionally, because there’s only one website, content management systems become easier to use as well. This means that updating and maintaining content across multiple devices becomes simpler, as the same information can be accessed from any device. As a result, there’s less work involved in maintaining the website overall, leading to reduced costs. 


Responsive web design is important for businesses of all sizes because it allows them to reach more people with their message. By adapting their website to be responsive, businesses can ensure that they are able to display their content in the most effective way possible on various devices and platforms. 

This includes smartphones, tablets, desktops, laptops, and even smart TVs! Responsive web design not only looks great but also makes it easier for your customers to find what they are looking for and makes using your website a more pleasurable experience.

Thus, ensure you have hired expert web designing companies like E2web to design a responsive website for your business. This will help you reach more customers and drive more sales.

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