We Need To Talk About Local SEO – It’s A Game-Changer
Search engine optimization (SEO) has ruled the digital marketing world for years. With a set of techniques, you can rank among the top Google search results. But, here’s a catch: Almost every online business is now using these strategies to perform better than its competitors. Winning in this digital Game of Thrones is getting tougher.
This is where Local SEO appears as a game-changer.
What is Local SEO and How is It Different from Regular SEO?
In simple words, local SEO is a way to increase your online visibility of businesses that have a physical location. Whether you are a/c repair company, a medical store, a wedding hall, or a real estate agent, you can start a local SEO.
While the regular SEO helps you target the customers from your country or entire world, its local counterpart helps your city or specifically your location.
It’s economical and highly effective
Perhaps you are wondering: Why should I take this digital marketing seriously?
For starters, you need not have a website to promote your online business locally. Any business with a physical location can enjoy its fruits. You can add your contact details, photos, and other relevant information. It’s basically a mini website without any expenses of website design and content creation.
Another benefit is that you earn credibility as an online business. The customers submit online reviews and ratings of the business listed on Google My Business. The positive reviews help you enhance your online reputation, something the businesses spend a lot of money on. Of course, you need to encourage your customers to post a review after they buy a product or service from you.
It’s common for the online users to find businesses near them using Google My Business and similar local listing services. In fact, 46% of Google searches revolve around local information. [Source: Go-Gulf]
No wonder local SEO is considered the most effective way to promote your business online.
How to get the best results…
It all begins by listing your business to Google My Business. The process is easier, but you can take the support of a reliable digital marketing agency in Delhi NCR in the beginning. They will also guide you on how to manage it further.
Here are a few more tips to get the best results:
Use Relevant Keywords: As you might already know, keywords are search terms that customers use to find information on Google. If you have sufficient keywords in your content, you can rank higher. The same is true for local SEO. Include keywords that have your city or locality name. Tools like Keyword Planner can help you in this process.
Create Hyperlocal Content: Talk about what’s happening in your local area. It could be general news, local events, or even success stories of your customers.
Increase Reviews: Got a happy customer? Ask him/her to write a review for your business. Soon, you will become a credible company that customers prefer.
Keep Updating Information: Update every small change related to your business on Google My Business or other local directories. This involves business timings, contact details, name, etc.
The Bottom Line
It shouldn’t come as a surprise that 97 percent of people learn about a local company online than any other source.
[Source: SEO Tribunal]
The digital marketing experts believe that influence of local search engine optimization will grow more in the near future. To enjoy its advantages, it is crucial that you start focusing on it. A reliable marketing agency can be of great help!