No leads = No customer = No sale = No revenue = Business flop.
During a survey by firm HubSpot, 61 percent of marketers mentioned traffic and lead generation as their top challenge. If you also feel the same, it’s high time that you prepare a well-structured plan for this purpose.
Hiring a lead generation service provider from Delhi NCR is a good way to get some hot leads for your leads. To help you in the process, we have also discussed some surefire techniques below. But before that, let’s understand the importance of lead generation and the difference between B2C and B2B lead.
Importance of lead generation
A lead is usually an individual or a business that shows some interest in your product or service. Needless to say, the possibilities of increasing sales are higher if you get good leads regularly. This is a cost-effective approach to deploy in your sales and marketing department. More often than not, generating leads is more than simplify closing a deal. It is more about spreading awareness of your brand. In the long term, it helps you establish yourself as a credible firm, something a lot of new companies ignore. Tracking the return on investment is easier if you are using a well-structured lead generation approach.
What are B2B and B2C lead generation?
B2B (business-to-business) lead generation simply means your target leads are other business professionals or corporate houses. B2C (business-to-customer), on the other hand, means the targets are end-users of a product like electronics, food items, smartphones, furniture, or some form of consumer service. The way these two segments are targeted for lead generation is also different. We will continuously refer to these two segments while talking about the essential lead generation strategies in the subsequent sections.
Online lead generation strategies
Due to long-term benefits and reasonable pricing, a lot of businesses prefer online (internet) lead generation strategies rather than offline methods. Tracking the results is also easier in the former approach.
One of the most economical ways to begin your lead generation campaign is by sending a well-composed email to your prospect. If you already have a list of emails of your potential customers from your industry, that’s great. Keep reading this blog to get more ideas on expanding this list. Talking about sharing email, it’s all about how well you design it.
It all begins by crafting a subject line that a receiver can’t ignore. You must know that each individual receives dozens of emails daily from different service providers. Most of those emails remain unopened in the mailbox. To ensure this doesn’t happen with your email, mention how this information is going to help their company.
For example, if you are offering office supplies, rather than writing something like Best office supplies in your area, write Make your office tasks 2x more efficient! Well, this is just a random example. Identify the USPs of your product and think it can be beneficial to your customers. Create a headline based on that major benefit. Talking about the body, keep it as crisp as possible. Remove all the fluff, as an executive won’t prefer reading trivial stuff. Use bullet points and mention contact details or the next details by the end.
Writing informative blogs
With more than 4.479 billion online population (Source: Statista), the internet is a realm of opportunities for anyone who knows how to create and market great content. Blogging is one of the most effective methods to generate high-quality leads. The best part about blogs is that a well-written piece might start ranking on the first page of Google, something crucial to attract potential customers. And, it is effective for both B2B and B2C businesses.
Make your blog post visually engaging to attract more viewers towards it. This involves the inclusion of infographics and images that resonate with your topic. Ensure there are options for the visitors to subscribe to for your newsletters. This way, you can generate a long list of individuals that can be converted into your customers. Make it easier for the readers to share your content on social media. If it original and engaging, you can expect a big boost in terms of views. Your blog must be optimized for mobile, as a majority of readers prefer reading through their smartphone. A reliable lead generation company from Delhi NCR can help you maximize the potential of content marketing.
Social media -Facebook/ Instagram
Isn’t it surprising that there are 1.49 billion users on Facebook that stay active on a daily basis? This fact, which Facebook had reported, reflects there is a great potential to tap into the interest of B2C customers. One of the effective ways to generate leads through mediums like Facebook is by conducting online contests. Ask people to share and like your post. Use a hashtag while running a contest if you are also using Twitter and/or Instagram. Some contest organizers redirect the participants to a landing page where they can fill in the details to participate. You can also offer free eBooks or discounts for this purpose.
Running a paid campaign on social media (advertisements) is another method deployed by numerous startups and big brands due to positive results. And of course, creating engaging content specifically for social media never goes out of fashion. We have mentioned LinkedIn in the next point, as it specifically revolves around B2B businesses.
LinkedIn for B2B leads
For B2B businesses, LinkedIn is a goldmine of hot leads. To get better leads, expand your network by adding as many contacts as possible. Insert all your professional accomplishments and have a credible bio before you start connecting with others. Start interacting with the people via direct message if you feel they can utilize the services or products you offer. Make sure the conversation is strictly professional. It is also important that you don’t start selling your product just after the introduction. Create informative content from your domain for your LinkedIn profile. Your reach increases even if people start liking such posts. You can encourage the professionals to register on your website by offering them free market reports or related useful information.
Creating a group on LinkedIn is another effective method to connect with people on LinkedIn and turn them into hot leads.
Pay-per-click (PPC) ads
One of the fastest ways to get good leads is pay-per-click ads. Your brand appears on search engines like Bing or Google in the form of a sponsored ad. You need to pay a certain amount to the search engine for each click on your ad by a user. The best part about PPC is that you start receiving traffic on your landing page as soon as you make the PPC ads live. Just make sure to select the right set of keywords that have high search volumes and moderate to less competition.
One of the effective offline methods for lead generation is hosting a business event like seminar, conference, or tradeshow. Numerous professionals show interest in such events for learning the latest trends and expanding their network. The high attendance in these events can work in your favor, as you can engage with your prospects. Demonstrating your products/services and receiving feedback is easier. You can also conduct a webinar, which is way cheaper and hassle-free. A reliable lead generation agency from Delhi can help you organize a webinar and promote it successfully.
Role of a good landing page in lead generation
Most of the above-discussed strategies will take the visitors to the landing page of your website. It is a tendency of various users to leave the landing page if they found it confusing or without the proper information. This is why you must create a landing page that fulfills what you have promised in your offer. This can be a free eBook, registration to a contest, or a discount. Ensure the information is written in a structured manner, as no one wants to put in the extra effort. While designing the form, ask for the minimum amount of information from the information. If possible, limit it to name, email, and city. An experienced lead generation firm from Delhi or nearby can also help you in designing an attractive landing page.
Should you hire professionals for lead generation?
The lead generation service providers have a team of experts with years of experience in the domain. They know what clicks with potential customers from most of the industries. A reliable firm also takes the support of online social media and email marketing tools to amplify the efforts. You also receive a detailed report that reflects the results of the strategies your agency has applied. Connect with a reliable lead generation firm in Delhi today to take your marketing efforts to the next level.