Congratulations! If you have landed on this page, that means you have successfully created your online shop. Or maybe you are being proactive before venturing into one.
See this is how you gather the attention of your customers, you offer them what they are looking for. The above sentence catered to a huge range of clients. This is exactly the task of SEO on your website. The World Wide Web is full of opportunities against a single search keyword. The search engines show up various results and the one ranked on the top gets all the attention.
But it is a process to reach to that level, for your store to reach to that level it is required to follow a checklist. Only the store with properly curate eCommerce SEO can climb up that ladder.
Optimize your SEO title, description tags, Images and Videos: It is necessary to create an attractive title for your pages. Make sure to have an optimized SEO title for each Product page. You can do brand optimization, useless words, add action words like ‘buy’, ‘online’, ‘free shipping’ etc. Similarly, for the description make proper use of the keywords. Images and videos used at various places should be optimized with Alt text, image name, reduced size, embedded code, Meta data etc.
Generate valuable content: Content is the king for an eCommerce website, it can prove to be a challenge. But plays a vital role in the visibility of the website organically. Your site should have enough quality content; it should be unique, increase the keyword saturation. The structure of the content varies based on the page type; Categories, products, landing page etc.
Select relevant Keywords: Choosing the right keyword is a vital step in the success of the site. The keywords should be smartly placed in the pivotal elements and throughout the content to improve the organic search performance. It is highly suggested to choose the keywords that are high on search volume, low on the competition but still relevant to your products and business.
Make a mobile-friendly design: These days the number of people opting for mobile devices has increased drastically. More and more people are search day-in and day- out over their mobile devices. Therefore you need to think about the responsiveness and mobile-readiness of your eCommerce website. This helps the search engines to notice and rank the sites better and offers good user experience.
Improve the Page Load time: The best load time is said to be 2-3 seconds, whereas most of the eCommerce website range it around 6 seconds. It is important to reduce the load time of your pages; reduce the redirects, minify the HTTP requests and development resources, enable browser caching, reduce or at least deactivate the extra plugins on your CMS. Doing so will help you improve the page load time drastically on your website.
Set up a Google Analytics and Webmaster account: Implementing these tools on your eCommerce website allows you to monitor the organic search traffic and on-site engagement. This provides a look at the trends and digs into the performances. These tools allow you to identify the errors, evaluate the keywords, page performances, backlinks and other technical and structural items.
Create a Sitemap: Like all the above-mentioned points, it is equally important for your web page to have a sitemap. Each page should showcase the breadcrumbs defining the hierarchy to the site. The same should be submitted to the search engines as a part of SEO for the website. The sitemap is usually a document that introduces the web pages, images, videos and their link to each other throughout the website. This also helps the search engines to crawl through the URLs well.
Having said that keep in mind that to follow a fixed SEO path do not ruin the user experience for the client. It is very important to offer them a good stay on your website, which they enjoy and pass on.